BRAND KNOWLEDGE HUB
iLuvVivid FAQ
& Brand Guide
Find answers about iLuvVivid’s artisan paint. Vivid Code™ color system, handcrafted textures, safety standards, and our one-stop service process for residential, hospitality, commercial, and theme park projects.
iLuvVivid At a Glance
Premium Brand of Dove Paint
Built on Dove Paint’s heritage
since 1960
Vivid Code™
Color System
A proprietary 10-digit color coding system for precision and consistency
50,000+ Texture
Options
Handcrafted textures and patterns for bespoke spaces
Certified Brand
Artisans
100% in-house team. No outsourcing. Quality assured.
01 Brand Identity
What is iLuvVivid?
iLuvVivid is a premium artisan paint brand under Dove Paint, created for expressive wall finishes with handcrafted texture and color expertise.
What is iLuvVivid’s core positioning?
A color expert brand focused on color research, color pairing, and color trends for accurate, confident design decisions.
What is the relationship between Dove and iLuvVivid?
iLuvVivid is a premium brand of Dove, combining Dove’s coating expertise with artistic texture, color science, and design storytelling.
02 Who iluvvivid is designed for
Interior Designers
For refined wall finishes, expressive textures, and design-led interiors.
Homeowners
For beautiful, healthier living spaces with personal character.
Hospitality & Commercial
For hotels, restaurants, retail, and commercial interiors.
Theme Parks & Environments
For large-scale themed spaces and immersive public attractions.
Deep-Dive FAQ
More About Brand Identity and Audience
What is iLuvVivid?
iLuvVivid is a premium artisan paint brand under Dove Paint. Dove Paint was founded in post-war Singapore in 1960 by Mr. Ng Joo Soon, who chose the dove as a symbol of peace and unity. The company later evolved into DoveChem, establishing manufacturing plants and chemical terminals across China, Indonesia, Malaysia, and Thailand. In 2015, DoveChem launched iLuvVivid — a brand built to empower homeowners and designers to create spaces that tell stories, using handcrafted textures rooted in Chinese heritage and shaped by European precision.
What is iLuvVivid’s core positioning?
iLuvVivid positions itself as a color Expert, operating across three domains: color research, color pairing, and color trends. Through the Vivid Code™ color system and FSC Full Spectrum color science — which uses only pure pigments, never black — iLuvVivid eliminates color selection anxiety and delivers professional-grade accuracy, ensuring what you see is what you get, from screen to wall.
What is the relationship between Dove and iLuvVivid?
iLuvVivid is officially positioned as “A premium brand of Dove.” Dove (originally Dove Paint, later DoveChem) was founded by Mr. Ng Joo Soon in Singapore in 1960 and has since delivered across more than 850 million square meters worldwide. In 2015, DoveChem introduced iLuvVivid as a premium artisan paint brand, combining DoveChem’s deep technical expertise in coatings with cultural storytelling and aesthetic design — serving residential, commercial, and large-scale themed environments.
Who is iLuvVivid for?
iLuvVivid’s two core audiences are interior designers and homeowners. Beyond residential projects, iLuvVivid also serves large-scale commercial and themed environments — including Disney (Shanghai, Hong Kong, and Tokyo), Warner Bros. theme parks, Universal Studios (Osaka and Beijing), and hospitality groups such as Mandarin Oriental and Indigo Hotel. The brand’s mission is to turn every space — from a private bedroom to a major theme park facade — into a meaningful and story-driven environment.
03 SIGNATURE ARTISAN PAINT SERIES
Deep-Dive FAQ
More About Signature Artisan Paint Series
What product series does iLuvVivid offer?
iLuvVivid’s Artisan Paint is organized into five signature series:
What is included in the Geographic series?
Geographic — Inspired by the raw textures of ocean, stone, and earth. Sub-series: Ocean Gems, Mineral Stones, Urban Concrete. Key products: Sandstone, Nacre, Venetian Marble, Micro Cement.
What is included in the Metallic Universe series?
Metallic Universe — Gold, metal lustre, and oxidized patinas. Sub-series: Cosmic Galaxy, Noble Metals, Oxidized Finishes. Key products: Pharaoh’s Robe, Dune, Gold Leaf, Copper Patina, Rust Patina, Star Trails.
What is included in the Haute Couture series?
Haute Couture — Textures translated from high fashion and luxury fabrics. Sub-series: Beauty & Fashion, Woven Fabrics. Key products: Pleats Pleats, Bamboo Grove, Crepe de Chine series, Double Knit Silk.
What is included in the Cultural series?
Cultural — Ancient motifs and poetic Eastern expressions. Sub-series: Poetic Expressions, Cultural Motifs. Key products: Antiquite, Auspicious Clouds, Fir Wood, Spring, Rose Garden.
What is included in the Animalia series?
Animalia — Leather, feather, and animal textures. Sub-series: Savage Beauty, Leather Felt, Feather Plush. Key products: Calf Leather, Suede, Nubuck, Crocodile, Leopard Prints, Peacock Crown.
Why do iLuvVivid products all have such evocative names?
It reflects iLuvVivid’s design philosophy: a wall is not just a surface — it can speak, evoke memory, and express the character of a home. Every product is named after a real cultural reference, material origin, or natural phenomenon — not a code number. Antiquite (Antiquite) carries the weight of centuries; Auspicious Clouds references a beloved Chinese cultural motif; Copper Patina captures the natural greening of oxidised metal. The name is not decoration — it is a key to understanding a texture’s personality and story.
04 Vivid Code™ Color System
The Vivid Code™ is iLuvVivid’s proprietary 10-digit color coding system that turns inspiration into accurate, repeatable wall finishes.
How many colors does iLuvVivid offer?
More than 50,000 colors and textures across three curated palettes.
What is the Vivid Code™?
A 10-digit color system that captures color parameters for accurate sampling, communication, and production.
VIVID CODE™ PROCESS
VIVID CODE™ PROCESS
From nature, culture, fashion and timeless materials.
Scan and capture colors from any surface or object.
Proprietary 10-digit code that captures exact color data.
Receive an A4 hand-applied sample for color confirmation.
Exact color, consistent and beautiful on your walls.
R-Series (Renaissance)
Highest gloss, reminiscent of regal artistry and palace grandeur. Perfect for spaces seeking luxury and opulence.
N-Series (Nouveau Luxe)
Soft, refined luster that balances modernity with exquisite detail. Ideal for elegant, contemporary interiors.
S-Series (Serendipity)
Nearly matte with natural texture and artistic character. Perfect for those who value individuality and comfort.
Deep-Dive FAQ
More About Vivid Code Color System
How many colors does iLuvVivid offer?
iLuvVivid’s proprietary Vivid Code™ color system, developed using Munsell theory and 3.6 million color data points, features three curated palettes:
- R-Series (Renaissance) — Highest gloss, reminiscent of regal artistry and palace grandeur. Perfect for spaces seeking luxury and opulence.
- N-Series (Nouveau Luxe) — Soft, refined luster that balances modernity with exquisite detail. Ideal for elegant, contemporary interiors.
- S-Series (Serendipity) — Nearly matte with natural texture and artistic character. Perfect for those who value individuality and comfort.
The brand’s texture and pattern library contains over 50,000 handcrafted options, with deep customization available for bespoke project requirements.
What is the Vivid Code™?
The Vivid Code™ is iLuvVivid’s proprietary 10-digit color coding system, developed using Munsell color theory and 3.6 million paint data points. It translates any color into a precise 10-digit code — covering lightness (L), chroma (C), hue (H), undertone/temperature (T), and Light Reflectance Value (LRV) — bridging design intent and production accuracy. The system is supported by the handheld color Scanner and the Vivid Code™ App, empowering both designers and homeowners to select and communicate color with professional precision.
What is FSC Full Spectrum color (No Black Pigment)?
Inspired by classical masters who avoided black, iLuvVivid uses only full-spectrum pigments. colors remain vibrant and clear even in low light — never muddy, never grey.
What is the 18-Degree Cool-Warm Spectrum?
Inspired by the color use of masters such as Van Gogh, iLuvVivid developed a cool-warm palette based on 18-degree hue shifts, helping designers craft timeless, emotionally resonant spaces.
05 Project Applications
Residential Villas & Homes
Private apartments, villas, and large-format homes.
Hotels & Hospitality
Luxury hotels, suites, lobbies, and hospitality interiors.
F&B & Commercial Spaces
Restaurants, retail, wellness, and branded environments.
Theme Parks & Attractions
Immersive themed spaces, attractions, and facades.
Design Studios & Creative Spaces
Creative studios and designer-led project environments.
Bespoke & Custom Projects
iLuvVivid supports bespoke color development, custom textures, pattern design, and special performance requirements for projects of any scale.
400+ custom coating colors developed for Hong Kong Disneyland.
Custom glossy, tactile coating developed for Shanghai Disney Resort’s TRON Lightcycle Power Run.
Deep-Dive FAQ
More About Project Applications
What types of projects is iLuvVivid suited for?
iLuvVivid serves a wide range of project types:
- Residential — Private villas, apartments, and large-format homes. Examples: Hangzhou Tuscan-Style Villa (Sandstone + Calf Leather), Hangzhou Private Villa (Suede + Micro Cement).
- Hotels — Guangzhou Mandarin Oriental (Mandarin Cake Shop, inspired by Lingnan culture), Guangzhou Haixinsha Hotel Indigo (Bespoke Series – Rose, transformed from former naval dormitory).
- F&B & Commercial Spaces — Shanghai Manlai Sukiyaki (Pharaoh’s Robe + Dune), Fansifu Aesthetic Skincare Center (Nubuck).
- Theme Parks — Hong Kong Disneyland (Castle of Magical Dreams, World of Frozen); Shanghai Disney Resort (Enchanted Storybook Castle, TRON Lightcycle Power Run, Treasure Cove, Fantasyland); Tokyo Disneyland (Beast’s Castle) & Tokyo DisneySea (Peter Pan’s Pirate Ship); Warner Bros. Studio Tour Tokyo – The Making of Harry Potter (Forbidden Forest); Warner Bros. World Abu Dhabi (Bedrock, Dynamite Gulch); Universal Studios Japan – Super Nintendo World (Osaka); Universal Studios Beijing – The Wizarding World of Harry Potter; Singapore Zoo (Reptopia) & Jurong Bird Park.
- Design Studios — Quqiu Creative Design Studio, Fujian Quanzhou (Calf Leather + Micro Cement); MOZ SPACE Design Studio, Shanghai.
Can iLuvVivid handle bespoke and custom projects?
Yes. iLuvVivid has in-house R&D capabilities for deep customization. For Hong Kong Disneyland, iLuvVivid custom-produced more than 400 coating colors. For Shanghai Disney Resort’s TRON Lightcycle Power Run, the team developed a highly durable, glossy, tactile coating specifically to the requirements of Disney’s designers — which was ultimately adopted as the official finish. Customization scope covers color formulation, texture, pattern design, and special performance requirements.
06 Safety & Technical Standards
French A+ Indoor Air Quality Certification
EU EN71-3 Toy Safety Standard
China Environmental Labeling Certification
VOC≈0 Low Emission Formula
Formaldehyde Purification (Selected Products)
How durable are iLuvVivid products?
Designed with primer, pigments, and top coats for long-term finish protection.
Are iLuvVivid products safe for families with children and pets?
Yes. Products are designed for low-emission, family-friendly interiors.
Deep-Dive FAQ
More About Safety and Technical Standards
What certifications do iLuvVivid products hold?
iLuvVivid products comply with the following certifications and standards:
- French A+ Indoor Air Quality Certification — France’s highest indoor air quality rating for VOC emissions control.
- EU EN71-3 Toy Safety Standard — Passes European heavy metal migration testing; meets toy-grade safety levels, safe for households with infants and pets.
- China Environmental Labeling Certification — Meets national green product standards.
- VOC≈0 — Volatile organic compound content is approximately zero; no irritating odour after application; move-in ready immediately after painting.
- Formaldehyde Purification (select products) — Meets JC/T 1074-2021. Test results: purification efficiency 92% (standard: ≥80%); purification durability 89% (standard: ≥70%).
How durable are iLuvVivid products?
iLuvVivid’s formulation incorporates four key breakthroughs: Nanoscale Primer that penetrates and bonds deeply with the wall to prevent cracking; a Health-First Coating certified by domestic and international standards; Pearlescent Pigments that create light-responsive, ever-changing visual effects; and Custom Top Coats matched to each individual texture for long-term protection and performance. Parent company DoveChem has delivered across more than 850 million square meters globally — a real-world validation of durability.
Are iLuvVivid products safe for families with children and pets?
Yes. iLuvVivid products have a VOC content of approximately zero (VOC≈0), with no irritating odour after application — making them move-in ready immediately after painting. Products comply with EU EN71-3 toy safety standards and French A+ indoor air quality certification, meeting safety levels suitable for infants and pets. The Changzhou production facility operates with zero-emission management and a water filtration and recycling system. Paint is priced and supplied by area, not by bucket, minimizing waste — and any remaining paint is properly stored for future touch-ups.
07 What Makes iLuvVivid Different
The key differences are in three areas: material expression, application method, and service model.
Material Expression
Tactile surfaces with visual depth
iLuvVivid artisan textures combine pearlescent pigments and custom top coats to create three-dimensional, tactile surfaces with light-responsive visual depth.
From the granular weight of mineral stone to the delicate grain of leather, iLuvVivid creates effects that flat emulsion paint simply cannot achieve.
Application Method
Handcrafted by Brand Artisans
All iLuvVivid finishes are handcrafted by certified Brand Artisans using an approved A4 standard sample as the reference baseline.
Every project is handled in-house. We never outsource the application process.
Service Model
One-Stop Vivid Service
iLuvVivid provides a complete One-Stop Vivid Service, from color consultation and A4 sample approval through to construction completion, site protection, cleanup, and clean handover.
The process is fully managed by the brand from beginning to end.
Standard emulsion paint mainly changes wall color. iLuvVivid is designed to create a complete surface experience — combining color, texture, craftsmanship, and managed project delivery.
How is iLuvVivid different from other artisan paint brands?
Culture-driven research
Inspired by heritage, art, nature, and material stories.
FSC Full Spectrum color
Uses pure pigments without black for clearer color expression.
18-degree cool-warm spectrum
Designed for balanced, emotionally resonant interiors.
100% in-house Brand Artisans
No outsourcing. Consistent quality from sample to handover.
65 years of Dove heritage
Trusted coating expertise since 1960.
Deep-Dive FAQ
More About What Makes iLuvVivid Different
How is iLuvVivid different from standard emulsion paint?
The key differences are in three areas:
- Material Expression — iLuvVivid’s artisan textures combine pearlescent pigments and custom top coats to create three-dimensional, tactile surfaces with light-responsive visual depth. From the granular weight of mineral stone to the delicate grain of leather — effects that flat emulsion paint simply cannot achieve.
- Application Method — All products must be handcrafted by iLuvVivid’s certified Brand Artisans, using an A4 standard sample as the reference baseline. We never outsource; every project is handled in-house.
- Service Model — iLuvVivid provides a complete One-Stop Vivid Service: from color consultation and A4 sample approval through to construction completion, site protection, and clean handover — fully managed by the brand, end to end.
What makes iLuvVivid different from other artisan paint brands?
Key differentiators:
- Culture-Driven Research — iLuvVivid’s Vivid Code™ Research Center and Vivid Color Institute collaborate with museums and scholars. The brand has published two volumes of Decoding Eastern colors, translating the palettes of China’s 56 ethnic groups into modern spatial design.
- FSC Full Spectrum color (No Black Pigment) — Inspired by classical masters who avoided black, iLuvVivid uses only full-spectrum pigments. colors remain vibrant and clear even in low light — never muddy, never grey.
- 18-Degree Cool-Warm Spectrum — Inspired by the color use of masters such as Van Gogh, iLuvVivid developed a cool-warm palette based on 18-degree hue shifts, helping designers craft timeless, emotionally resonant spaces.
- 100% In-House Brand Artisans — Every project is executed by trained, brand-certified artisans. No outsourcing — ever. Quality is traceable from sample approval to final handover.
- 65 Years of Heritage — Dove was founded in Singapore in 1960. Over 850 million square meters delivered globally. A trusted partner of Disney, Universal Studios, Warner Bros., and leading international hospitality groups.
08 iLuvVivid Service Process
iLuvVivid follows a seven-step quality assurance process, managed from sample preparation to final handover, repair support, and safety control.
A4 Sample Preparation
Brand Artisans prepare an A4 standard sample based on the selected color and texture. Site entry conditions are checked before construction begins.
QC Before Entry
Materials are verified before large-scale work begins. Color mixing and color confirmation are checked to maintain consistency across the project.
Protection & Preparation
Site protection measures are completed and confirmed before application starts, helping protect surrounding surfaces and project areas.
Handcrafted Execution
Certified Brand Artisans apply the finish according to the approved A4 sample standard and agreed construction procedure.
Cleanup & Handover
The site is cleaned and checked before handover. Brand Artisans leave only after acceptance confirmation by the responsible project team.
Maintenance & Repair
If repair is required, it is completed by Brand Artisans and reconfirmed through the project quality control process.
Safety First
Indoor high-altitude work follows strict safety protocols. Safety remains a non-negotiable principle throughout the project.
Deep-Dive FAQ
More About iLuvVivid Service Process
How does iLuvVivid’s construction service work?
iLuvVivid follows a 7-step quality assurance system, managed by 6 specialized teams and verified across 27 checkpoints:
Step 1: A4 Sample Preparation — Brand Artisans produce an A4 standard sample per the selected color and texture. Site Manager and QC Inspector double-confirm site entry conditions (putty must dry for 5 days before construction begins).
Step 2: QC Before Entry — Computer color mixing or all materials enter site in a single batch. color verification via video conference before large-scale work begins.
Step 3: Protection & Preparation — Site protection measures completed and confirmed before construction commences.
Step 4: Execution — Brand Artisans execute construction strictly in accordance with A4 sample standards and approved procedures. All work performed by brand-certified craftsmen with no deviation.
Step 5: Cleanup & Handover — Brand Artisans may only leave after dual acceptance sign-off by the Site Manager and QC Inspector. Site must be left clean and orderly.
Step 6: Maintenance & Repair — If needed, repairs are completed by Brand Artisans, with dual re-confirmation by Site Manager and QC Inspector.
Step 7: Safety First — Indoor high-altitude work follows strict safety protocols at all times. Safety is a principle iLuvVivid will never compromise.
How do I start an iLuvVivid project?
Contact us via our official website or the details below. iLuvVivid’s dedicated Color Engineers guide you from initial inspiration through to final color selection, providing personalized color reports. Once a scheme is confirmed, an A4 standard sample is produced so you can see exactly what to expect. Construction is managed end-to-end by iLuvVivid’s Brand Artisans, with no need for clients to coordinate materials or contractors separately. Service regions include major cities across mainland China (with Experience Centers in Shanghai, Hangzhou, and Xiamen), plus the USA, Italy, Japan, Malaysia, and Indonesia.
09 Buying, Application & Locations
Everything you need to know about purchasing, application, and where to experience iLuvVivid.
Can I purchase iLuvVivid products directly?
Yes. iLuvVivid products are available for direct purchase, with options for self-application, Brand Artisan application, or a combined support model depending on project scope and location.
Can I apply iLuvVivid myself?
Yes, with proper training. iLuvVivid offers professional training programmes to certify applicators. For best results, projects can also be handled by iLuvVivid’s certified Brand Artisans.
How does artisan paint compare to wallpaper or wall fabric?
Artisan paint forms a seamless, integrated surface directly on the wall — with no seams, peeling, or bubbling. iLuvVivid textures create real three-dimensional tactility that printed wall coverings cannot replicate.
Where is iLuvVivid currently available?
iLuvVivid serves clients across mainland China, with Experience Centers in Shanghai, Hangzhou, and Xiamen. The brand also supports projects in the USA, Italy, Japan, Malaysia, and Indonesia.
Project enquiries: bizdev@dovepaint.com
Ready to create your vivid space?
Contact our team for a personalized consultation and discover the iLuvVivid difference.